Process oriented logo for a software company
LDM-IT is a young, motivated start-up working in the field of software development and software programming. For the owner and founder Alexander Horn it was very important to represent the abstract process of the workflows that run in his application in the logo. Nevertheless, the three letters „LDM“ should still be recognizable and integrated into the logo.
Since the topic is very abstract, I sat down in the first step and scribbled him the first logo designs on paper from which he chose the appropriate logos to continue working. These I have then finely drawn and presented to him again for control.
This resulted in two logo variants. Since Mr. Horn liked both designs so much, both logos are currently in use.
Catergoy: Logo, brand identity
Date: April 2021